Friday, March 8, 2013

Drop the Fallback Plan


What is your best advice for a budding entrepreneur?
 
That's the question I asked Jason Atkins, President and CEO of 360 Incentives. I was very interested in his response because Jason understands what it takes to succeed. In fact, his company recently secured a $7.65 million investment led by OMERS Ventures and it was named one of Deloitte's "Fast 50" companies to watch for 2013.

What was Jason's answer? He said, "Jump two feet in. You've got to go all in. Don't make a fallback plan." He explained when he started 360 Incentives he made the decision "to be successful or die trying."

Here is my interpretation of what he said: You must believe you'll succeed. Creating a fallback plan plants a seed in your mind that you don't really believe you'll be victorious. What you believe will become your future. If you believe you'll succeed, you'll find success. If you believe you'll fail, you'll find failure.

This doesn't mean you take foolish risks or that by believing you'll succeed you will not experience any challenges. You must have challenges in your life--and you will have them. That's how you grow, learn, and become better. It also keeps your life from being predictable and dull.

Going "all in" when it comes to following your dreams--whether your dream is to start a new business, get into the best shape of your life, or create abundance and happiness--means you believe what you're trying to achieve is possible and you trust in your ability to transform those dreams into reality.

Will you be afraid sometimes? Of course. It's part of being human. But, don't let the fear stop you. Don't let fear stop you from stepping up to the plate and taking action. Run into your fear. Run into your dreams. You really can succeed at living and creating your very best life.

What if you don't know exactly what it is you want? What if fear is keeping you stuck? Or, what if you do know what you want but are unsure of how to get from where you are now to exactly where you want to be?

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